"Our market is going up, up, up!"
Real Estate Agent Bloggers:
Is your Blog Hyping the Local Real Estate Market?
Ethics and Blogging
Many Real Estate Agents are
trying to put a positive spin on their local sagging market, and make blog posts
that take the most extreme optimistic point of view? Is this good, bad or evil?
Well, for your area, taking up things is generally good for the local economy.
After all, Economic Development Associations are 50% PR firms in reality.
With that said and a known
fact, whether you choose to see it or not, I have a question to ask. If you are
hyping up your market and leaving out important information or systematically
and strategically only providing the positive and skipping the rest; Is that
Honest?
"Our market is going up, up, up!"
In asking this question, I
would like you to consider something if there is local crime information that is
pretty damaging to the town or city's image do you leave it out? When you talk
about the real estate market are you stating that the market is turning around
now? Its not you know, so that is a falsehood. If you are doing this on your
blog in order to get folks to contact you or to develop leads it is in a way
false and misleading and thus, borderline unethical in nature.
So, how do you justify it and how do you prevent yourself from crossing the line, where have you drawn that line?
Is your Blogging simply Hyping the Local Real Estate Market?
Call 1-800-879-TRUE